SPECIAL THANKS TO:
TECH DAY:
Racing has always boasted the highest fan loyalty of any sport. Dirt track fans, at the local level, are the loyalist of all with 1500-2500 fans attending events every weekend at White Sand Speedway and Aztec Speedway. Demographics studies have shown that motorsports marketing is extremely effective at this level.
According to surveys conducted by U.S. News & World Report, auto racing in now America’s #1 rated spectator sport. Today’s demographics of the racing audience support a wide array of products and services. Statistics reveal that these figures should remain consistent over the next decade. More and more companies with appeal to males and females, as well as families, have chosen racing as a “smart” promotional tool and a long-term commitment. Click here to request Sponsorship Options available.
DIRT TRACK DEMOGRAPHICS STUDIES
GENDER Male 60% HOMEOWNER Own 72%
Female 40% Rent 28%
MARTIAL STATUS Married 59% OCCUPATION Blue Collar/labor 28%
Single 41% Business Owner 9%
Computer-related 4%
AVERAGE AGE>18 yrs 14% Management 11%
19-25 years28% Mech./Elect./Vocat. 14%
26-35 years29% Professional 11%
36-45 years19% RetailServices 3%
46 yrs. + 10% Sales 10%
EDUCATION High School 10% RACE FAN DURATION >1 year 2%
High School GRAD. 22% 1-3 years 6 Vocational 17% 4-5 years 2%College 23% more than 5 yrs. 78%
College Grad. 28%
FAN TYPE Moderate 13%
AVERAGE INCOME
>$15,000/yr 16% Hard Core 49%
$15,000-$25,000 16% Serious 38%
$25,000-$35,000 19%
$35,000-$45,000 16% EVENTS ATTENDED less than 5 per year 2%
More than $45,000 33% 5-10 races per year 8%
11-20 races per year 12%
Almost every week 78%
Source: US New & World Report and a number of Demographic Studies
